But truth is, there's no better formula than: Show your work. Earn attention and build trust. Every day. These wise words from Seth Godin remind us that your consistent message is more important than how it looks. 

Maybe our motivation to brand and to be brandes, comes from our hardwired instinct to connect as said Debbie Millman

"There's a true story behind every brand, frequently a tragedy, a comedy, a tender romance, more often a proclamation of hope". Oren Arnold